Dann H Lewis to Airlift "I Love NY" to Japan

A joint advertising program to encourage more Japanese travel to New York has been developed with Japan Airlines and the New York Division of Tourism, says Dann Lewis, Director of Tourism.

JAL print advertising in Japan will carry the "I Love New York" logo, and special tv commercials are being filmed in New York. In addition, radio commercials will feature the "I Love NY" theme music, already well known around the world.

Dann Lewis and Robert McKeon finalized the agreement while in Tokyo. A special "I Love New York" travel desk has been placed in the main ticket office of JAL.

from 1980