Dann H Lewis to Airlift "I Love NY" to Japan

A joint advertising program to encourage more Japanese travel to New York has been developed with Japan Airlines and the New York Division of Tourism, says Dann Lewis, Director of Tourism.

JAL print advertising in Japan will carry the "I Love New York" logo, and special tv commercials are being filmed in New York. In addition, radio commercials will feature the "I Love NY" theme music, already well known around the world.

Dann Lewis and Robert McKeon finalized the agreement while in Tokyo. A special "I Love New York" travel desk has been placed in the main ticket office of JAL.

from 1980

I Love NY Notes - Dann Lewis

by Dann Lewis, Director of Tourism

The state of New York is off and running again for fall with its internationally famous "I Love NY" tourism campaign.

Resorts on Long Island are now operating at 97% capacity, and in the Thousand Islands, 93%.

Special briefings for travel agents are to be held around the country in connection with the "I Love New York" campaign. This special campaign has been developed in collaboration with Delta, Eastern, Braniff, and United airlines.

The Summer People

Well neighbor, truth be told, the state thinks the onslaught of visitors is a good thing, because most of them come with a wallet full of disposable cash which they’re going to spend on ice cream, boat rides, t shirts, and rocks with "Bar Harbor" painted on them. There’s just no way we can get these folks to just mail their cash to us because we’re special. They’re going to have to physically come and see how special we are. And the state Department of Tourism has this guy, Executive Director Dann Lewis, who’s whole job is to get those people from their homes in Pennsylvania and New York, to your main street in their RV.

Lewis, appearing on Time Warner Cable’s "Maine Matters" show says, "There’s not a family in Maine in truth that doesn’t benefit. If you consider that over 101 thousand jobs are generated or supported by tourism in the state. There’s approximately 7.7 billion dollars of economic impact per year. It generates over 312 million dollars for the general fund. If that money weren’t coming in from visitors, everybody’s taxes would go up a great deal."

from "The Summer People" by Chad Gilley, July 20, 1999